Even paradise can use a polishing every now and then. We were asked to rewrite the English content on the website of this luxury hotel in northern Peru in order that it be compelling to sophisticated beach bums.
After thoroughly studying the hotel’s brand manual, target audience and pulling from personal experience, we were able to produce alluring web content. But we had only dipped our toes in the shoreline it seemed as soon after we would submerge fully into the brand by producing monthly editorial calendars for the hotel’s social media.